Industries/Real Estate
PROPERTY GROWTH SYSTEM

Turn project interest into qualified site visits and sales conversations.

Campaigns, project microsites, WhatsApp qualification, broker/sales routing and CRM visibility designed around the property buying journey.

Cost per qualified leadLead-to-site-visit rateResponse timeInventory / project attribution
Real Estate Growth ConsoleLive architecture
Lead qualityTrack

Qualified vs raw enquiries

Response speedMonitor

First human / automation response

Site visitsMeasure

Booked and attended visits

CUSTOMER JOURNEY
01Discover02Evaluate03Qualify04Visit05Convert
CORE STACK
Project landing pagesGoogle AdsMeta AdsWhatsApp BusinessCRM pipelineGA4 + GTM
WHERE GROWTH BREAKS

Fix the operating problems before buying more traffic.

Every focus page is designed around the commercial journey—not a generic channel checklist.

01

Too many low-intent leads

Filter by location, property type, budget, purchase timeline and project interest before sales teams spend time.

02

Slow follow-up

Route high-intent enquiries to the right project team immediately and trigger approved WhatsApp follow-up.

03

Disconnected campaign data

Carry UTM, campaign, project and source context into CRM records so marketing quality can be judged by downstream outcomes.

THE FOCUS PLAN

A connected growth system for real estate.

Channels, software and automation are selected around your actual sales process, economics and operating constraints.

01

Launch & demand capture

Project-specific search, social and video funnels with clean measurement.

  • Google Search / PMax
  • Meta lead + landing flows
  • YouTube / remarketing
02

Project microsites

Fast, premium landing systems that explain project value and move users to action.

  • Location + amenities
  • Inventory / floor plans
  • Site visit CTA
03

WhatsApp qualification

Structured conversations that collect buying intent and hand off to people.

  • Budget
  • Configuration
  • Timeline
04

Sales routing + CRM

Assign by project, geography and intent while preserving source context.

  • Owner assignment
  • Follow-up SLA
  • Stage reporting
JOURNEY DESIGN

Design the path from first signal to commercial outcome.

The exact steps differ by business, but ownership and measurement should be visible at every stage.

01

Discover

Search, social, video and local visibility.

02

Evaluate

Project page, proof, location and price context.

03

Qualify

Budget, unit type and purchase timeline.

04

Visit

Schedule and confirm site visits.

05

Convert

Sales pipeline, follow-up and attribution.

TECHNOLOGY + CHANNEL STACK

Use the tools that serve the system—not the other way around.

IntechAxis can work with existing platforms or design a cleaner stack around the business. The focus is fewer handoff gaps, clearer ownership and better commercial visibility.

Project landing pagesGoogle AdsMeta AdsWhatsApp BusinessCRM pipelineGA4 + GTMCall trackingLocal SEO
Real Estate operating viewExample structure
Lead qualityTrack

Qualified vs raw enquiries

Response speedMonitor

First human / automation response

Site visitsMeasure

Booked and attended visits

Source revenueAttribute

Campaign → opportunity → sale

Decision layer

Connect campaign, content and workflow signals to the commercial outcome that matters.

AUTOMATION MAP

Remove repetitive gaps from follow-up and operations.

01Lead-source capture
02Project-based assignment
03WhatsApp qualification
04Site-visit reminders
05No-response follow-up
06Lost-lead nurture
CONTENT + DISCOVERY

Create assets people can find, understand and act on.

Project launch pagesLocation guidesBuying FAQsComparison contentVideo walkthroughsInvestment intent pages
COMMON QUESTIONS

Plan the build with fewer assumptions.

01

Can this support multiple projects?

Yes. Project, city and campaign context can be carried into forms, WhatsApp flows and CRM ownership rules.

02

Can brokers and internal teams use the same system?

Yes. Routing rules and role-based views can separate internal teams, channel partners and project-specific ownership.

REAL ESTATE STRATEGY

Build the next version of your real estate growth system.

Tell us the business model, current lead/sales process, target market and where the journey is breaking. We’ll route it to the right IntechAxis capability.

WA